Media News
MindShare unveils rebrand
by Anita Davis, Media Asia 24-Sep-08, 16:05
GLOBAL - Media network Mindshare has updated its identity by introducing a new company logo and altering its name.
De Kretser plans WPP exposé
by Arun Sudhaman, Media Asia , 19-Sep-08, 15:38
KUALA LUMPUR - Public relations pioneer Michael de Kretser, who has recently found himself embroiled in a legal wrangle with WPP, is to publish a "tell-all" memoir that reveals the "real truth" about his dealings with the WPP Group.
Mildenhall hails power of storytelling
by David Blecken, Media Asia , 17-Sep-08, 16:24
MACAU - Coca-Cola's vice president of global advertising and creative excellence Jonathan Mildenhall, speaking at Media 360, has emphasised the potential for consumer engagement in the creation of compelling brand stories and their effective cross-media application.
Walton departs MindShare Australia
by Staff reporters, Media Asia , 17-Sep-08, 09:42
SYDNEY - Chris Walton (pictured), CEO of MindShare Australasia is stepping down after 12 years with the GroupM agency.
